Old Dutch Cleanser was a popular dry powder cleaning product known for its ability to "Chase Dirt!" and effectively remove grime. Its primary ingredient was a scouring powder derived from pumicite, a naturally occurring volcanic ash found in the Mojave Desert. This composition greatly facilitated household cleaning tasks, making surfaces "Spic 'n Span."
Origins and Early Applications
The history of Old Dutch Cleanser is intertwined with industrial cleaning needs. The Cudahy Packing Co. utilized this cleanser to clean the floors of Chicago slaughterhouses, demonstrating its powerful cleaning capabilities even in demanding environments. This early association highlights the product's reputation for tackling tough dirt and grime.
Evolution and Advertising
Old Dutch Cleanser was advertised in print during the 1950s, often featuring endorsements. Notably, Barbara Perez served as an endorser in 1968. Over time, the product evolved, with later iterations described as a "power cleanser with micro-scrubs."
In April 2004, the company responsible for Old Dutch Cleanser, which was then known as the Old Dutch Corp. Corporation, was acquired by Henkel. This acquisition marked a new chapter for the brand, though its presence in certain markets, such as the Philippines, continued.
Old Dutch Cleanser in Specialized Industries
Beyond general household use, Old Dutch Cleanser found application in specialized fields. Printers, particularly those working with traditional paper and printing equipment, found the dry powder safe and effective for cleaning "glossing plates." These metal sheets, also known as ferrotype tins, were crucial for achieving a gloss finish on photographic prints when using a paper dryer.
One individual recalled using Old Dutch Cleanser on these ferrotype tins, though they also noted that a scrupulously clean mirror could achieve a similar effect with contemporary fiber-based paper. While they purchased Old Dutch Cleanser as a backup, they considered using dishwashing liquid as an even gentler alternative, less likely to cause scratches.
Safety Concerns and Market Shifts
As awareness grew regarding carcinogens and other potentially harmful ingredients in household products, consumers began scrutinizing cleaning agents more closely. While products like Comet and Ajax were identified as potentially problematic, Old Dutch Cleanser was often perceived as a safer alternative due to its simpler formulation, primarily based on pumicite.
The last known purchase of Old Dutch Cleanser by some consumers was around the year 2000. In recent times, finding the product has become increasingly difficult. This decline in availability is attributed to a significant market shift away from dry powder cleansers and the "elbow grease" required for their use, in favor of modern spray and rinse cleaning solutions.
Comparison with Other Cleansers
During discussions about Old Dutch Cleanser, other cleaning products were frequently mentioned, highlighting a broader landscape of cleaning solutions and consumer preferences. Bon Ami, a brand with a history dating back to 1886, was often cited as a comparable or alternative product. Bon Ami features a logo of a newly hatched chick and the slogan "Hasn't scratched yet!", emphasizing its non-abrasive qualities.
Users reported positive experiences with Bon Ami, including its effectiveness in cleaning the front windshields of cars, removing stubborn grime and insect residue. It was also utilized for prepping paint jobs before primer or bodywork, paired with warm water and a gray 3M scuff pad. Another highly regarded cleanser mentioned was Bar Keepers Friend, praised for its "Never scratched, never will" performance.
The comparison between these products underscores a consumer value placed on effective cleaning without damaging surfaces. While Old Dutch Cleanser relied on pumicite for its scouring power, Bon Ami and Bar Keepers Friend offered different formulations that also met consumer demands for both efficacy and surface protection.
Current Availability
Despite its diminished presence in mainstream retail, some online searching suggests that Old Dutch Cleanser may still be manufactured by Fitzpatrick Brothers of Quincy, IL. Anecdotal evidence from online comments indicates that it can occasionally be found in dollar stores and "Big Lots" type stores in certain regions. However, these comments often lack dates, making it difficult to ascertain the current reliability of this information.