In a market saturated with hundreds of mascaras, ranging from lengthening to thickening and lash-defining formulas, it's a challenge for any product to truly stand out. However, Fenty Beauty has managed to capture attention with its latest launch, the Hella Thicc Volumizing Mascara. This mascara delivers on multiple fronts, making it a compelling option for makeup enthusiasts.
Key Features and Performance
The Fenty Beauty Hella Thicc Volumizing Mascara is designed to offer a comprehensive lash enhancement. It aims to provide volume, curl, thickness, and length, all within a single product. The formula is described as having an ultra-creamy texture that provides lift and volume without weighing down the lashes. Its tapered brush is engineered to reach the inner corners and creases of the lash line, ensuring thorough coating of each lash.
Early users have noted that with just a few swipes, lashes appear thicker and bolder. The mascara's deep black shade, officially named 'Cuz I'm Black,' contributes to a defined and sultry look. The formula has been tested across various lash types, from short to long, fine to dense, aiming for universal performance.
Formula and Brush Design
The mascara's formula is characterized by its rich, pigmented, and super black appearance, attributed to a heavily wax-based composition. While it contains pea proteins for lash conditioning, there are no apparent ingredients specifically for lash growth. Despite its thick and waxy nature, the formula is surprisingly easy to layer without clumping, allowing for even distribution and combing by the brush.
The brush itself is made of synthetic hair bristles and features a tapered design. While it effectively distributes the formula, some users find the tip could be finer to better reach inner lashes without accidentally touching the eyelid. The brush is also noted to be somewhat long for some preferences.
Wear Test and Longevity
The wear time of the Fenty Beauty Hella Thicc Mascara has received positive feedback, with claims of lasting up to eight hours without smudging or running, maintaining bold-looking lashes throughout the day. However, experiences with its resistance to sweat and humidity have been mixed. In extremely hot and humid conditions, some users have observed more transfer than expected for a product at this price point.
One notable aspect is that the initial lift provided by the mascara can sometimes droop throughout the day, particularly under challenging environmental conditions. Despite this, many find the mascara holds up reasonably well, especially when applied with fewer coats or in milder climates.
Removal Process
While the mascara generally performs well, its removal can require some effort. Some users report needing extra rubs to remove all product during their nightly face washing routine. However, others find it melts away easily with an eye makeup remover, cleansing oil, or balm.
New Shades and Complementary Products
Fenty Beauty has expanded the Hella Thicc line with a new shade perfect for spring: 'Let’z Be Blunt,' a soft brown. Brown mascara is an excellent option for those with naturally lighter lashes or who prefer a more natural finish. It can also be used on the lower lashline for subtle definition.
Alongside the mascara, Fenty Beauty introduced the Hella Extra Mascara-Boosting Lash Primer. This primer is designed to enhance the wear, volume, and intensity of any mascara layered on top. It aims to provide a smudge-proof, false-lash effect while also nourishing lashes to keep them healthy and strong. The primer features an exclusive cocoa-nude tint, making it compatible with both black and brown mascara shades. The application involves applying one coat, waiting five to 10 seconds, and then layering mascara.
Both the Hella Thicc Volumizing Mascara in 'Let’s Be Blunt' and the Hella Extra Mascara-Boosting Lash Primer are available at Fenty Beauty's official website, Ulta.com, and Ulta stores.
Comparison to Previous Launches
Fenty Beauty's previous mascara launch, the Full Frontal Mascara, received criticism for being smudgy. The Hella Thicc Volumizing Mascara, released three years later, appears to address some of these earlier concerns. While the Full Frontal Mascara was considered fine but not revolutionary, the Hella Thicc has been met with more enthusiasm by many reviewers and makeup enthusiasts.
The Hella Thicc Mascara is also noted for its competitive pricing, often being a dollar or two less than many other mascaras available at retailers like Sephora.
User Experiences and Opinions
Many users express satisfaction with the Hella Thicc Mascara, particularly its ability to provide instant definition and volume with just one quick coat. The ease of application with its brush is frequently highlighted. Some reviewers compare it favorably to discontinued favorites, suggesting it's a strong contender in the market.
For those who enjoy creating dramatic eye makeup looks, this mascara is considered a suitable choice. The overall sentiment suggests that Fenty Beauty has delivered a high-performing mascara that lives up to its "hella thicc" name, offering noticeable volume and length with a rich, pigmented formula.