RMS Beauty Makeup Reviews: A Comprehensive Guide to Clean Beauty Performance

With years of experience in skincare and a dedication to products that prioritize healthy skin, RMS Beauty continues to stand out for its non-toxic, skin-friendly formulas. The brand seamlessly blends performance with care, making it a staple in many makeup routines. If you’ve been searching for the best RMS Beauty products or are curious about an honest RMS Beauty review, this guide provides an in-depth look.

Esthetician editor profile with details on skin type, tone, and concerns.

Esthetician Editor Profile

Skin Type: Combination

Skin Tone: Light

Skin Concern(s): Pores, Uneven Texture, Acne, Dehydration, Fine Lines / Wrinkles, Sun Damage

Best RMS Beauty Products, Esthetician Reviewed

1. RMS Beauty ReDimension Hydra Bronzer

A versatile bronzer that adds a natural, sun-kissed glow while nourishing the skin. Its creamy, lightweight texture blends easily and contains buriti oil, rich in beta-carotene and essential fatty acids to help hydrate and protect. The light-reflecting pigments provide a luminous finish.

Esthetician Review: The creamy texture feels exceptionally smooth and blends seamlessly, even on days when the skin is feeling a bit dry. The luminous finish is natural yet provides an extra glow that makes the skin look healthy and fresh.

2. RMS Beauty ReDimension Hydra Powder Blush

This lightweight, blendable blush delivers a soft, buildable flush of color with a natural, luminous finish. Infused with sodium hyaluronate, a form of hyaluronic acid, it helps attract moisture to the skin, making it particularly suitable for dry or mature skin types. Its unique cream-to-powder formula applies effortlessly, offering a smooth, skin-like appearance without settling into fine lines.

Esthetician Review: The cream-to-powder formula is very easy to work with, blending effortlessly and feeling weightless on the skin. The sodium hyaluronate adds a subtle boost of hydration, keeping cheeks looking fresh all day. The color payoff is gorgeous and buildable, suitable for looks ranging from subtle to dramatic.

3. RMS Beauty Living Luminizer

A cult-favorite highlighter designed to create a natural, dewy glow that mimics healthy, hydrated skin. Made with coconut oil, it provides lightweight hydration and a smooth application, ideal for dry or dull skin. Its sheer, pearlized finish enhances the high points of the face without appearing glittery or overdone.

Esthetician Review: This is a favorite highlighter for achieving a natural, dewy look, providing a beautiful, lit-from-within glow without feeling heavy or looking sparkly. It blends seamlessly with just fingers.

4. RMS Beauty Eyelights Cream Eyeshadow

A richly pigmented, long-wearing cream shadow that adds dimension and shimmer to the eyes. Formulated with organic green tea and natural peptides, it offers antioxidant benefits and nourishes the delicate eyelid skin. Its creamy texture is easy to apply and blend, perfect for quick, fuss-free looks.

Esthetician Review: The creamy texture is highly blendable, and the shimmer catches the light beautifully without being too intense. It’s ideal for a chic, low-maintenance one-and-done eye look.

5. RMS Beauty Makeup Base

This lightweight, hydrating primer preps the skin for makeup while enhancing its natural glow. Enriched with hyaluronic acid and vegetable squalane, it helps lock in moisture and creates a smooth, plump canvas. The formula also includes antioxidants to protect against environmental stressors, which is beneficial for clients concerned about skin health.

Esthetician Review: The lightweight formula feels nourishing and keeps the skin hydrated without feeling greasy. It smooths out the skin and helps makeup stay put throughout the day.

6. RMS Beauty SunCoverup Super Tint Broad Spectrum SPF 50 Sunscreen

A versatile, mineral-based sunscreen offering high-level sun protection with light, tinted coverage. Formulated with zinc oxide and titanium dioxide, it shields the skin from UVA and UVB rays. Ingredients like aloe leaf juice and squalane help soothe and hydrate the skin, reducing irritation and maintaining moisture balance.

Esthetician Review: This is a favorite multi-tasking product, providing excellent sun protection with a light, natural tint that slightly evens out skin tone. The texture is silky and hydrating without being greasy, making it a great option for light coverage and reliable sun protection.

7. RMS Beauty Straight Up Volumizing Peptide Mascara

A clean, lengthening formula designed to enhance and define lashes with natural nourishment. Infused with peptides and plant-based waxes, it helps strengthen lashes while providing buildable volume and curl without clumping. The gentle, nourishing ingredients are suitable for sensitive eyes and delicate skin around the eye area.

Esthetician Review: It adds noticeable volume and length without feeling heavy or clumpy, keeping lashes soft and natural-looking. The nourishing peptides contribute to healthier lashes over time.

8. RMS Beauty Legendary Lip Oil

A nourishing, hydrating lip treatment that provides a subtle, glossy finish with a hint of color. Formulated with clean, skin-loving ingredients like organic coconut oil, jojoba oil, and vitamin E, it moisturizes and protects lips while delivering a smooth, glossy shine. Its lightweight, non-sticky texture is ideal for daily use, especially for those with dry or chapped lips.

Esthetician Review: Incredibly hydrating, leaving lips soft and nourished without feeling heavy or sticky. The subtle tint offers a natural, effortless look perfect for any occasion, smoothing dry patches while providing a beautiful, glossy finish.

A split image showing a mother and daughter applying RMS Beauty products, highlighting the brand's appeal across different age groups.

A Mother-Daughter Review of RMS Beauty

A mother and daughter tested RMS Beauty products to see how they fared on skin nearly thirty years apart. Despite distinct skin tones, they were both impressed with the overall quality and performance, particularly the natural feel and look achieved. The colors were versatile and blendable, allowing for the wear of shades they might not have chosen otherwise. They were particularly impressed with how the products were moisturizing without feeling or appearing greasy. RMS Beauty is enthusiastically recommended for any age, with packaging made from recycled or recyclable materials and a cruelty-free commitment.

The colors of the products were described as incredible. Even the Eyelights, which appeared highly pigmented and almost metallic when swatched, proved to be very blendable. Both testers were able to create standout yet understated looks according to their preferences. The products are fragrance-free and comfortable to wear, performing beautifully throughout the day without any irritation or inconsistencies.

However, the Super Natural Radiance Serum only comes in three shades, which might not work well for skin tones on the border between them. The testers noted that while the medium shade was too dark for either of them, and the lighter shade was described as an "ultra sheer champagne" that wouldn't be a match, the serum itself felt like a dream.

A collage of RMS Beauty products, showcasing their packaging and texture.

Understanding the RMS Beauty Brand Philosophy

RMS Beauty is a clean beauty brand launched in 2009 by master makeup artist Rose-Marie Swift. Swift aimed to create makeup with cleaner, safer ingredients that would be better for the body and look better on the skin, avoiding irritants that cause dryness or breakouts. RMS products are free from parabens, gluten, synthetic fragrances, GMOs, sulfates, phthalates, talc, and over 2700 other banned ingredients. The brand is committed to transparent sustainability and manufactures products in GMP-certified facilities to ensure FDA-quality approval.

While a strong player in clean beauty, RMS Beauty stands apart with its bold and vibrant colors, including signature lip shades that resemble tropical fruits. Rose-Marie Swift's engaging Instagram videos, where she delivers expert advice in a down-to-earth manner, have been a significant draw for customers. Swift often discusses how to use products on mature skin, addressing common changes like reduced lip pigmentation, under-eye pouches, and thinner brows with a knowledgeable and friendly approach.

The brand does include some synthetic pigments in specific products for color intensity, particularly reds. These include Luminizer X Quad in "Luminizer Nude," Lip2Cheek colors in "Smile" and "Beloved," Lip Shine in "Sacred" and "Content," and several shades in the "Wild with Desire" lipstick and lip liner lines. For those seeking to avoid all synthetic pigments, RMS offers a wide range of other products.

A close-up of RMS Beauty's UnCoverup Concealer being applied with a finger.

Key RMS Beauty Products and Their Performance

UnCoverup Concealer

This multitasking concealer is lightweight yet not sheer, offering buildable coverage with a skin-like finish. It is formulated with organic coconut oil, beeswax, and castor seed oil. While described as providing a light finish, it leans towards medium coverage. When nearing the pan, the texture can become less appealing.

One tester preferred dabbing the concealer with a finger, finding it blended perfectly in both shade and texture with the rest of the skin, using minimal product for a natural finish. This method was found to be more effective than blending with a beauty oil for a tinted moisturizer effect.

However, it's noted that beeswax, an ingredient in the UnCoverup Concealer, can be pore-clogging, which might be a concern for those prone to acne.

Super Natural Radiance Serum SPF 30

This serum offers broad-spectrum SPF 30 protection from mineral zinc oxide with no white cast. Combined with GlowPlex, a complex of natural peptides like quinoa seed and pea extract, plus niacinamide, it aims to smooth the appearance of pores and fine lines while hydrating the skin. The texture is described as perfection: lightweight yet moisturizing, feeling like a nourishing cream.

A significant drawback is that the serum is only available in three shades. The testers found the medium shade to be too dark for both of them, and the lighter shade was unsuitable, highlighting a lack of shade inclusivity.

Lip2Cheek Cream

This multi-purpose cream for lips and cheeks is formulated with coconut oil, shea butter, cocoa butter, castor seed oil, and beeswax, creating a rich, slightly waxy balm. It looked lovely on both testers, appearing peachier on cooler-toned skin and pinker on warmer coloring. While preferred as a blush, its texture wasn't ideal for lips for one tester, who found it more of a casual stain.

The pigmentation is strong, meaning one pot will last a long time. The formula's blendability can be challenging for some, but this also contributes to its longevity as a cream blush, lasting a considerable amount of time on the cheeks.

Eyelights Cream Eyeshadow

These cream eyeshadows are described as beautiful, with a sophisticated feel. They come in 11 shades and can be layered for multi-color looks. The pigmentation is high, suggesting a single tube could last a very long time. The finishes are beautiful, and they look lovely on the lids.

While the brand claims they are crease-proof, one reviewer found this not to be the case, a common experience with eyeshadows. However, they are recommended for those seeking a clean formula for daily use. The shade "Strobe" was particularly noted for its ability to transform from an opaque metallic shimmer into a softer, luminous gray, flattering various skin tones and creating a subtle yet distinctive look.

ReDimension Hydra Bronzer and Blush

The ReDimension Hydra Bronzer adds a natural, sun-kissed glow with a creamy, lightweight texture that blends easily. It contains buriti oil for hydration and protection, with light-reflecting pigments for a luminous finish.

The ReDimension Hydra Powder Blush offers a soft, buildable flush of color with a natural, luminous finish. Its cream-to-powder formula is easy to work with, blending effortlessly and feeling weightless. Infused with sodium hyaluronate, it provides hydration and is suitable for dry or mature skin.

Living Luminizer

This iconic cream highlighter is designed to create a natural, dewy glow. Made with coconut oil, it provides lightweight hydration and a smooth application. The sheer, pearlized finish enhances facial high points without glitter. Shades like "Living Luminizer" and "Magic Luminizer" (a champagne opalescence) are praised for their natural appearance and blendability.

While a favorite for many, one reviewer found it looked shiny and gave a greasy/wet appearance on their skin.

Legendary Serum Lipstick

These lipsticks offer a slick, easy glide and long-lasting color, providing a bold, rich lip that feels luscious and hydrating. Formulated with clean ingredients, they provide a combination of lipstick and stain serum. The shades are highly pigmented and can be a little on the dark side, potentially not ideal for those preferring a subtle lip color. Some users find them a little drying and not super moisturizing.

The packaging has an innovative twist-up system that cannot be retracted, requiring careful use to keep the product flush to the tube opening.

Kakadu Luxe Cream

This rich but not heavy cream sinks into the skin weightlessly and almost instantly, leaving the face refreshed but not sticky. Made with the GlowPlex blend and Kakadu plum (high in Vitamin C), it acts like a blended vitamin butter for the face. It is fragrance-free and KIND TO BIOME certified, making it gentle and safe for sensitive skin.

Back2Brow Kit

This kit is designed for creating natural-looking brow density and shape, particularly for those whose brows have faded with age or who never had much to begin with. It includes a powder, a dual brush and spoolie tool, an eyebrow pencil with a spoolie, and a sharpener. The brush shape is intentionally designed to enhance natural brows. It is described as a brow-creator rather than a brow-tamer.

A visual representation of the clean ingredients used in RMS Beauty products.

Customer Service and Purchasing Experiences

Customer experiences with RMS Beauty's purchasing and service have been mixed. Several reviews mention issues with orders not arriving, delayed deliveries, and poor communication from customer service. Some customers reported being signed up for automatic renewals without their knowledge and difficulty with returns.

Conversely, other customers have praised the brand for exceptional customer service, responsiveness, good advice, and efficient returns. Some acknowledge that shipping can take longer than expected but find the monthly promotions and freebies well worth the wait.

One notable complaint concerns the packaging of the Hydra Setting Powder in Light, described as excessive plastic with a difficult-to-open topper, leading to powder spillage. This has prompted questions about the brand's commitment to sustainability.

RMS Beauty: A Pioneer in Clean Beauty

RMS Beauty is recognized as one of the original natural makeup brands, founded in 2009 by Rose-Marie Swift. The brand prioritizes runway-ready makeup performance alongside clean ingredients. While mostly natural, some products do contain synthetics for color intensity. RMS Beauty is a high-quality, clean cosmetics line that is also cruelty-free, non-GMO, non-nano, hypoallergenic, and non-comedogenic.

The brand's commitment to using organic ingredients in their natural state ensures that products feed the skin with necessary vitamins, enzymes, and nutrients, effectively combining skincare with color. The focus is on allowing the skin to glow naturally.

Andrea, a clean beauty expert, highlights that RMS Beauty has been around for a significant time and is a fantastic, clean beauty brand. She notes that while some products might be misses, most are hits and regulars in her makeup routine. She specifically praises the Living Luminizer and the ReDimension Hydra Powder Blush for their multi-use capabilities.

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