Tarte, a brand renowned for its exceptional coverage, has expanded its popular Shape Tape line with a dedicated body makeup product. Building on the success of their cult-favorite Shape Tape Concealer, which sells one unit every 12 seconds, the brand introduced a revolutionary solution for body imperfections.
Introducing Shape Tape Waterproof Body Makeup
Enter the Shape Tape Waterproof Body Makeup, a high-coverage, no-budge formula designed to conceal a variety of skin concerns. This innovative product effectively covers tattoos, blemishes, scars, and even varicose veins, offering a smooth and even complexion. Unlike many heavy and tacky body concealers on the market, this formula boasts a light and whipped consistency, ensuring it feels comfortable and not cakey upon application.

Formula and Application
The formula is enriched with nourishing ingredients such as maracuja oil and antioxidants, which work to treat and brighten the skin while it's being worn. For application, Tarte includes a specialized applicator mitt. The recommended method is to apply the body makeup in thin, even strokes, similar to applying self-tanner, with a strong emphasis on thorough blending.
One of the standout features of this body makeup, beyond its impressive coverage, is its remarkable waterproof quality. This allows users to wear it confidently to the beach or pool, assured that water will not cause streaks or compromise the finish.
Preparing for Warmer Weather
As winter recedes, many look forward to showcasing their legs. However, the transition can reveal dryness and unevenness, especially after months of being covered by leggings. Tarte's Shape Tape Waterproof Body Makeup offers a confidence boost by addressing these concerns and enhancing the skin's appearance.
The vegan and easy-to-apply formula, aided by the included mitt, effectively hides veins, scars, blemishes, age spots, and freckles. Available in multiple shades, the creamy, waterproof formula leaves legs looking exceptionally smooth and even-toned.

Testing the Product: A Personal Experience
In an effort to achieve a more vibrant skin appearance, Tarte's Shape Tape Waterproof Body Makeup was tested. The results showed a significant improvement in hydration and skin tone evenness. Bumps from razor burn were effectively concealed, and the overall look was smooth and polished.
Before Using Tarte's Fair Shade of Shape Tape Waterproof Body Makeup
The initial appearance of the skin was dry and uneven, with visible bumps from razor burn that were a concern.
An Hour After Using Tarte's Fair Shade of Shape Tape Waterproof Body Makeup
After applying the formula with the mitt and blending, and waiting for an hour, the skin appeared significantly more hydrated and the skin tone was notably more even. The red bumps were no longer visible.
Putting Tarte's Fair Shade of Shape Tape Waterproof Body Makeup to the Test
To assess its waterproof claim, the legs were exposed to water in a bathtub for a few minutes. The body makeup held up remarkably well, with no streaks or signs of breakdown. Furthermore, after patting the skin dry with a towel, no residue was transferred, indicating that it would not rub off onto clothing.

The Verdict: A Worthy Addition to the Shape Tape Franchise
Given the immense popularity of Tarte's Shape Tape Contour Concealer, it's a logical step for the brand to extend the franchise to body care. Following the release of the Glow Wand, the Tarte Shape Tape Waterproof Body Makeup emerges as a potential new favorite for those seeking flawless body skin.
While imperfections like stretch marks, age spots, or varicose veins are natural, beauty is about personal choice. For occasions where one might wish to blur skin discoloration on the body, Tarte's Body Makeup offers a solution. It's a vegan, full-coverage formula designed to mimic the natural look and feel of skin, promising no transfer onto clothes.
The body makeup is available in eight inclusive shades: Fair, Light, Medium, Medium-Tan, Tan, Tan-Deep, Rich, and Deep. The formula is infused with ingredients such as Passiflora (maracuja oil), edulis seed oil, glycerin, and vitamin E to ensure soft-feeling skin. The initial launch is available on QVC, where the applicator mitt is included free of charge.