Aveda Invati Advanced Exfoliating Shampoo: A Comprehensive Review

Thick, healthy, and shiny hair is a common aspiration, and for many, achieving this can be a challenge. While some are blessed with naturally luxurious locks, others, like many, find themselves wishing for more volume and density. My own hair grows relatively quickly, but lacks the desired fullness, prompting a long search for effective solutions. Despite trying various infusions, masks, pepper shampoos, and home remedies, significant improvement remained elusive. Seeking expert advice, I regularly consulted my hairstylist for new tips and product recommendations.

Approximately three months ago, during a salon visit, my hairstylist introduced me to a new system she had discovered: Aveda Invati. This product line claims to promote thicker, fuller hair by reducing hair loss due to breakage and helping to preserve existing hair. As someone who meticulously researches products, especially given the price point of Aveda shampoos, I delved into the claims of the Aveda Invati Exfoliating Shampoo. While it is indeed on the pricier side, after three months of consistent use, I can confidently state that the results justify the investment.

Key Features and Ingredients

The Aveda Invati Advanced Exfoliating Shampoo is formulated with a blend of invigorating ingredients known for their anti-irritant and restorative properties. These active natural ingredients work to stimulate the scalp, promoting an optimal environment for hair growth. The synergy of organic essential oils, including rosemary, ylang-ylang, geranium, myrtle, lavender, thyme, and nutmeg, contributes to the shine and strength of the hair.

A significant advantage of the Aveda brand is its commitment to natural composition. While many cosmetics utilize plant and flower extracts in small doses, Aveda integrates them in a way that delivers noticeable benefits. Once you experience an Aveda shampoo, it is unlikely you will revert to conventional products.

Featured Ingredients and Their Benefits:

  • Wintergreen-derived salicylic acid: This key ingredient gently exfoliates the scalp, effectively removing oil and environmental residues that can clog pores and hinder follicle health. It purifies the follicle, creating an optimal environment for hair growth.
  • Babassu-derived cleansing agents: These agents provide gentle cleansing and instantly remove pollution and product build-up from the hair and scalp.
  • Micellar cleansing system: Offers additional purification for a thoroughly clean scalp.
  • Ayurvedic herb blend: Including ginseng and certified organic turmeric, this blend invigorates the scalp when massaged in, contributing to a revitalized feeling.
  • 50% more conditioning ingredients: Compared to their light exfoliating shampoo, this formula offers increased nourishment for the hair.

A diagram illustrating the Aveda Invati Advanced Exfoliating Shampoo bottle and its key ingredients.

Understanding the Formula and its Application

The Aveda Invati Advanced Exfoliating Shampoo is designed to be gentle and non-irritating to the scalp. It creates a rich, creamy lather that leaves the hair feeling clean yet nourished. The formula is derived from plant, non-petroleum mineral sources, and/or water.

Application Instructions:

To achieve optimal results, apply a dime-sized quantity of shampoo to wet hair. Massage thoroughly into the scalp, as this step is crucial for the product to penetrate and work effectively. Allow the shampoo to work for approximately three minutes before rinsing your hair thoroughly.

While many shampoos boast pleasant or unusual scents, Aveda has focused on the efficacy of this particular shampoo, resulting in a more earthy and neutral fragrance. The texture, which might appear thinner than expected, is deceiving. A small, dime-sized amount is sufficient to create a rich lather, even for long hair. It's important to avoid using excessive amounts, as this can lead to hair dryness.

The Science Behind Invati: "Revive and Confer Life"

The name "Invati" itself, derived from Sanskrit, means "revive" or "confer life," accurately reflecting the product's intended effect. External factors, as well as daily thermal and chemical treatments, can lead to hair brittleness. The Aveda Invati Exfoliating Shampoo actively cleanses the scalp around hair follicles, which is vital for new hair growth. Although specifically designed for women, this shampoo is equally effective for men.

Upon first application, users often report an unusual sensation of the scalp "breathing," as if every cell is refreshed and revitalized. This aligns with the product's ability to promote new hair growth, a key objective for those seeking fuller, healthier locks. The shampoo's organic formulation allows for good foam production, though care should be taken to avoid contact with the eyes.

The Aveda Invati Advanced System is a comprehensive three-step approach that includes the shampoo, a conditioner, and a scalp revitalizer. The shampoo's role is to gently exfoliate and cleanse the pores, removing build-up that can impede hair growth. The conditioner works to instantly thicken hair and provide weightless conditioning to protect against breakage. The scalp revitalizer further aids in reducing hair loss due to breakage.

Infographic showing the three steps of the Aveda Invati Advanced System: Exfoliating Shampoo, Thickening Conditioner, and Scalp Revitalizer.

Formulations for Different Hair Types

Aveda offers distinct formulations of the Invati Advanced Exfoliating Shampoo tailored to different hair needs:

  • For Medium to Thick Thinning Hair: This formulation creates a rich, creamy lather for a clean, yet nourished feeling.
  • For Fine to Medium Thinning Hair: This formulation creates a light, frothy lather and rinses clean.

Both formulations feature wintergreen-derived salicylic acid for exfoliation, babassu-derived cleansing agents for purification, a micellar cleansing system, and an Ayurvedic herb blend including ginseng and turmeric to invigorate the scalp.

User Experiences and Results

Many users report a noticeable reduction in hair fall after using the Aveda Invati Advanced System. For some, showering, once a source of stress due to excessive hair loss, becomes a relaxing experience. While the product is not a hair grower, it is highly effective in addressing hair loss stemming from breakage.

One user shared that after a scalp test following the first month of use, their scalp condition had normalized. The shampoo effectively cleanses the scalp, leaving it feeling fresh. Although the lather may not be as abundant as with some conventional shampoos, the 200ml bottle can last for approximately one month, depending on hair length and thickness. The aromatic scent is often described as relaxing, and it does not linger on the hair after rinsing. Furthermore, the shampoo is color-safe and helps to preserve hair color.

The Aveda Invati Advanced Thickening Conditioner is praised for its weightless quality and ability to volumize hair instantly. It strengthens hair and protects against breakage, making it a valuable addition for those concerned about hair thinning. For individuals with thick, coarse hair, a leave-in treatment like Aveda's Smooth Infusion may be beneficial for added softness and manageability.

The Aveda Invati Advanced Scalp Revitalizer, a spray applied directly to the scalp, provides a cool and refreshing sensation. It is typically used daily after showering on damp or dry hair. The nozzle design facilitates targeted application, and the product is massaged into the scalp without rinsing. While some find the scent aromatic, others describe it as more medicinal. Importantly, the revitalizer does not weigh down the hair and can even contribute to a fuller appearance.

When tested against other shampoos and conditioners, the complete Aveda Invati Advanced line consistently outperformed, resulting in less hair fall. While the price point may be a consideration, for those struggling with hair thinning and loss, the system is widely regarded as a worthwhile investment.

How To Use Invati Advanced Scalp Revitalizer | Style The Verde Way

Responsible Practices and Packaging

Aveda demonstrates a strong commitment to environmental responsibility. All Invati Advanced products are manufactured using 100% wind power at their primary facility, fueled by an onsite solar array and wind power. This initiative is supported by renewable electricity credits and carbon offsets that balance their electrical and natural gas usage.

The packaging also reflects this commitment:

  • 33.8 fl oz / 1000 ml bottles: Made with a minimum of 90% post-consumer recycled materials.
  • 6.7 fl oz / 200ml bottles: Made with a minimum of 90% post-consumer recycled materials.
  • 16.9 fl oz / 500ml bottles: Made with a minimum of 90% post-consumer recycled materials.
Users are encouraged to recycle these bottles.

Additional Considerations

It is important to note that the Aveda Invati Advanced System is designed to address hair thinning and loss due to breakage, not to stimulate new hair growth in cases of baldness. Hair fall can be influenced by various factors, including stress, lifestyle, genetics, and medical conditions. The Invati Advanced System works by strengthening existing hair and improving scalp health to minimize breakage.

Aveda also offers a salon service where certified Hair Artists can expertly cut, color, and style thinning and fine hair to create a fuller appearance. This service, combined with nutritional and lifestyle advice, offers a holistic approach to managing fine or thinning hair.

For those hesitant about the full-size investment, Aveda offers travel-size options, such as the £9 travel size, allowing customers to test the product before committing to larger sizes. Full-size bottles are typically priced around £35, with occasional offers and discounts available on the Invati Light and Rich systems.

When using the exfoliating shampoo, it is recommended to take extra time to massage the scalp, allowing the exfoliating ingredients to work effectively. Avoid simply applying and rinsing the product quickly. Instead, treat the shampooing process with the same care a salon professional would, ensuring a more impactful result.

tags: #aveda #shampoo #exfoliating