Laura Geller's signature baked makeup collection offers a unique approach to beauty, starting with soft cream pigments that are artisan-baked in Italy on terracotta tiles for 24 hours. This meticulous process results in a smooth formula that possesses the feel of a powder yet melts and blends seamlessly into the skin, providing a soft, creamy finish. Unlike conventional pressed powders or heavy liquid formulations, baked makeup delivers color-correcting coverage and payoff with a lightweight and breathable feel, making it suitable for all skin types.

The Advantages of Baked Makeup
What makes baked makeup superior? These distinctive beauty products offer the weightlessness of a powder combined with the coverage and flexibility of cream makeup. It is a signature formula that is truly one-of-a-kind. The artisanal baking process transforms cream pigments into a silky texture that feels so lightweight on your skin, you'll barely notice it's there. This method ensures that the makeup is far more advanced than traditional pressed powders.
Laura Geller's Baked foundations, blushes, bronzers, highlighters, and eyeshadows are designed to apply effortlessly, blend seamlessly, and provide buildable color without ever looking cakey or settling into fine lines. Furthermore, many of the Baked makeup products feature beautiful swirls of multidimensional marbled pigments. These pigments work in synergy to create depth and dimension directly on your skin, resulting in a unique and captivating look.

Key Products in the Baked Collection
The iconic Baked collection includes several standout products:
- Baked Balance-n-Brighten Foundation: This bestselling foundation is renowned for its ability to color-correct redness, sun spots, and other areas of discoloration, while creating a natural finish that mimics healthy, radiant skin.
- Baked Blush-n-Brighten: This blush adds a flush of multidimensional color that appears natural and gorgeous.
- Baked Natural Glow Highlighters: These highlighters deliver a lifted, radiant look without any glitter, shimmer, or sparkle.
These products are exceptionally beneficial for all skin types, particularly for those with uneven texture and fine lines. Additionally, the baked makeup is formulated with added antioxidants, which can help hydrate dry skin and protect stressed skin, making it as good for your skin as it is beautiful to wear.
Application Techniques for Baked Makeup
Achieving a flawless look with Laura Geller's baked makeup is straightforward with the right techniques:
Applying Baked Foundation
For light coverage:
- Swirl the Retractable Kabuki Brush onto the foundation.
- Sweep the brush across your face to apply.

Applying Baked Blush
Apply blush directly to the apples of your cheeks for a natural flush of color.
Applying Baked Eyeshadows
To create a beautiful eye look:
- Apply the shade Almond inside the crease and along the lower lash line.
- Apply the shade Sunstone all over the lid to create a natural base.
- Apply the shade Oyster underneath the brow bone and in the inner corner of the eyes for added brightness.
Finding Your Perfect Shade and Tools
Laura Geller offers professional assistance to help you find the perfect shade for your skin tone. You can start a live chat to speak with shade-matching experts who are standing by to assist you.
While many of Laura Geller's makeup brushes are compatible with baked products, the Kabuki Brush family is consistently recommended as an excellent choice. For instance, the My Best of the Best Palette, often a first purchase for new customers, includes the bestselling Baked Balance-n-Brighten Foundation and the Retractable Angled Kabuki Brush, which can be used to apply all the face products in the kit.
Customer Satisfaction Guarantee
Laura Geller is committed to ensuring you fall in love with your purchases. If you are not satisfied for any reason, you are invited to return or exchange your products. To process a return, specific instructions are available.