Cleansers have historically been the workhorses of our daily skincare routines, tirelessly purifying our skin and prepping it for the rest of our regimen. Today, luxury cleansers can do so much more than simply cleanse. From removing pollutants to revitalizing dull textures, face cleansers have evolved to suit specific skin types and concerns. When followed by a toner, skin can achieve the balance and hydration to look its best. La Mer’s wide variety of facial cleansers and toners are formulated with potent ingredients and proprietary ferments to set your skin up for success.
The Importance and Frequency of Facial Cleansing
We recommend facial cleansing twice a day. Using a face wash morning and evening will remove makeup, draw out impurities and excess oil, and purify delicate skin. If you have especially dry skin, a non-drying cleanser can help.

Understanding Double Cleansing
When once is not enough, such as in cases of extra-heavy makeup or compromised air quality, double cleansing is a two-step technique that further purifies your skin. The process is simple: begin with a makeup remover or a cleanser like The Cool Micellar Water and follow with your chosen La Mer foam, gel, or lotion cleanser. This method leaves the skin deeply purified and refreshed.
Choosing the Right La Mer Cleanser for Your Skin Type
It’s essential to choose the facial cleanser matched to your skin’s needs. Different formulas deliver different benefits, some of which may be better suited to skin that is dry, oily, or balanced. La Mer offers four luxury face washes created for a variety of needs, including a face wash for dry skin.
Foam Cleanser: The Essence Foaming Cleanser
The Foam Cleanser, such as The Essence Foaming Cleanser, is gentle and featherweight. It revitalizes the skin, removing pollutants while softening and protecting the skin’s delicate moisture barrier. To use, massage over damp skin to create a rich, foaming lather, then rinse thoroughly, avoiding the eye area.

Gel Cleanser: The Energizing Gel Cleanser
Typically categorized as cleansers for oily skin, Gel Cleansers, like The Energizing Gel Cleanser, draw out impurities, excess oil, and pollutants with a refreshingly light touch suited for all skin types. Like foam cleansers, gel cleansers should be massaged over damp skin and thoroughly rinsed using lukewarm water.
Lotion Cleanser: The Calming Lotion Cleanser
Gentle enough for removing eye makeup, nourishing milky emulsions like The Calming Lotion Cleanser purify and soften skin, leaving the complexion gently cleansed. This formula easily massages into dry or damp skin and can be tisseud off to reveal a cleansed complexion.
Micellar Cleanser: The Cool Micellar Cleanser
A light and fresh solution, The Cool Micellar Cleanser is suitable for dry, oily, and balanced skin types. It sweeps away makeup in one pristine step without water. The result is refreshed, deeply cleansed skin. To use, moisten a cotton pad and gently sweep over face, neck, and eyes without rubbing. Repeat until the cotton pad comes away clean. There is no need to rinse.

The Role of Facial Toners in Skincare
Looking to purify, refresh, and balance? A soothing step after cleansing, facial toners reveal a healthy-looking glow with just a splash and a sweep. La Mer's potent face toners are designed to be used after cleansing, unveiling fresh, energized skin. Like cleansers, toners may be optimized for a variety of skin types. Benefits of a luxury face toner such as The Essential Tonic include hydrating and conditioning skin, leaving it supple, smoother-looking, and plump.
Integrating Toners into Your Skincare Regimen
If you’re wondering how to use face toner, the process is simple. Post-cleansing, saturate a cotton pad with toner and sweep it over the face and neck, or spritz directly onto the skin whenever desired for instant revitalization.