The Covergirl Berry Brown mascara promises a significant lash transformation, offering an "up & out lifted curl effect" thanks to its unique 50° curve fiber brush. This brush is designed to wrap every lash from root to tip, capturing even the smallest and straightest lashes. The formula is enriched with plant-based keratin and lifting waxes, ingredients inspired by haircare, intended to keep lashes lifted and fanned out throughout the day.
This mascara is positioned as a universal product suitable for all lash types. It claims to provide up to 24 hours of wear, being transfer-proof, smudge-proof, and flake-free. The Berry Brown shade is specifically highlighted for its ability to make eyes pop, complementing other available color-enhancing shades like Intense Black and Dark Chocolate, which are designed for bolder and softer looks respectively.
Key Features and Benefits
- Lifted Curl Effect: Aims to provide an "up & out" lifted curl without the need for a lash curler.
- 50° Curve Fiber Brush: Specifically designed to reach and coat every lash from root to tip.
- Infused Formula: Contains plant-based keratin and lifting waxes for sustained lash lift.
- Long-Lasting Wear: Offers up to 24 hours of wear.
- Transfer-Proof, Smudge-Proof, Flake-Free: Ensures a clean and polished look throughout the day.
- Suitable for All Lash Types: Formulated to work effectively on various lash textures and lengths.
- Ophthalmologically Tested: Safe for sensitive eyes.
- Contact Lens Friendly: Suitable for individuals who wear contact lenses.
- Free From: Formulated without parabens, talc, mineral oil, and fragrance.
- Cruelty-Free: Leaping Bunny Approved by CFI.
Application Instructions
To achieve the desired results, start by placing the brush at the base of your lashes. Gently wiggle the wand back and forth as you sweep it up towards the lash tips. For optimal coating and product application, hold the brush with the curved side facing upwards. To curl and lift the lashes, use the concave side of the brush.
Ingredients (Berry Brown Shade)
The Berry Brown shade features the following ingredient list:
Aqua/Water/Eau, Ammonium Acrylates Copolymer, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Glyceryl Stearate Se, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Sucrose Stearate, Glyceryl Stearate, Vp/Hexadecene Copolymer, Propanediol, C10-18 Triglycerides, Lecithin, Polybutene, Cera Microcristallina/Microcrystalline Wax/Cire Microcrystalline, Hydrogenated Vegetable Oil, Oleic Acid, Alcohol Denat., Stearic Acid, Arginine, Caesalpinia Spinosa Gum, Stearyl Stearate, Benzyl Alcohol, Caprylyl Glycol, Disodium Deceth-6 Sulfosuccinate, Panthenol, Laureth-30, Simethicone, Sodium Dehydroacetate, Trisodium Ethylenediamine Disuccinate, Prunus Armeniaca (Apricot) Kernel Oil, Sodium Hyaluronate, Chenopodium Quinoa Seed Extract, Hydrolyzed Cicer Seed Extract, Lens Esculenta (Lentil) Seed Extract.
Consumer Study Results
Based on a consumer study involving 114 women after one week of use, the mascara received positive feedback:
- 90% reported that it lifts lashes.
- 88% stated that it enhances the look of the eyes.
- 87% found that it defines lashes.
- 86% agreed that it does not weigh down lashes.
- 82% observed that it fans out lashes.
- 81% felt it pushes lashes up and out.
User Experience and Opinion
Despite the promising claims and positive consumer study results, one user expressed significant dissatisfaction with the Covergirl Berry Brown mascara. This reviewer noted a history of disliking Covergirl mascaras, yet continued to purchase them. This particular mascara was deemed the worst, even less satisfactory than the Lash Blast formula. The user found the mascara to be unremarkable and overpriced, especially considering its performance.
The primary complaints included the mascara being too wet upon application, failing to build volume, causing clumping, and creating a mess on the eyelids. The results were described as "dismal," and the product was difficult to remove. The reviewer also found the claims of creating "3D" lashes to be redundant, as lashes are already three-dimensional.
Although the Berry Brown and Dark Chocolate shades were recognized as interesting color options, the user's negative experience with the formula made them unwilling to repurchase the mascara regardless of the color. The packaging was considered acceptable, featuring a slim tube. However, the curved brush was consistently problematic, accumulating excessive product despite attempts to wipe it clean.
Why This Mascara Trick is better than a Lash Lift!
Overall, the user's experience led to a strong negative sentiment, with the mascara being considered a disappointment and almost discarded after several weeks of use in the hope that it might improve as it dried out.