The Hamptons Edit recently spoke with Jamie Chandlee and Dr. Hallie McDonald, the co-founders of ERLY, an innovative skincare brand specifically developed for tweens, teens, and young adults. The inspiration behind ERLY stemmed from a realization that their own daughters were using products unsuitable for their skin. This motivated them, as mothers, to create simple, clean, and safe solutions that address the unique needs of tween and Gen Z skin.
Developing a Skincare Regimen for Young Skin
ERLY's core philosophy is “less is more.” At this age, a comprehensive skincare routine does not need to be complex. The essential steps include daily cleansing, applying SPF, and using a moisturizer. Beyond these basics, ERLY offers targeted serums designed to address individual concerns. For instance, their Daily Splash, a hyaluronic acid serum, provides deep hydration and plumping effects. Alternatively, a niacinamide-based formula is particularly beneficial for those dealing with acne-prone skin. The emphasis is on personalization, ensuring that each product is effective without being overwhelming for young skin.
Partnership for a Gentle Facial Treatment
ERLY recently collaborated with Blue Water Spa in Southampton to develop a specialized facial treatment. This partnership was a natural fit, as Blue Water Spa shares ERLY's science-based approach. Together, they designed a facial that is fully customizable and hypoallergenic, catering to the specific goals and sensitivities of younger clients. The focus was on avoiding harsh irritants and instead utilizing treatments that nurture, protect, and educate young individuals about proper skincare from an early age.
The Importance of Education in Skincare
Education is a fundamental aspect of the ERLY experience. The brand remains committed to its mission of ensuring that the products used by young people are both safe and effective for their age group. As mothers, Chandlee and McDonald understand the challenges of navigating the vast amount of skincare information available online. Therefore, ERLY aims to be more than just a product line; it seeks to empower tweens and teens to understand their skin and select routines that best serve them.
Essential Skincare Advice for Beginners
When asked for a single piece of skincare advice for someone starting their first routine, the answer is unequivocal: SPF, every single day. This is considered the most crucial step, without exception. Investing in numerous products will not yield the desired results if sun protection is neglected, as it forms the foundation for long-term skin health and beauty. Sunscreen is identified as the ultimate essential.
With ERLY, Jamie Chandlee and Dr. Hallie McDonald are establishing a new benchmark for how young individuals approach skincare. By prioritizing clean ingredients, straightforward routines, and science-backed education, they are equipping a new generation to embrace skincare with confidence, clarity, and enjoyment. For families in the Hamptons raising the next generation of trendsetters, ERLY represents not only a brand but also a thoughtful philosophy: that wellness and beauty begin early and should always be approached with intention.