Lipstick is often considered a girl's best friend, capable of transforming any look in mere seconds. While once perceived as an "old person" beauty essential, it's now recognized for its amazing transformative power. However, a common challenge with traditional lipsticks is the need for frequent reapplication after eating, drinking, or even just breathing. This is where the Maybelline Super Stay 24 Hour Lip Color aims to revolutionize the lipstick experience.
Although not housed in a standard lipstick tube, this product delivers true lipstick color and appearance. The initial skepticism upon purchasing the shade "Always Blazing" quickly turned into amazement at its performance. The application process involves applying the color like a lip gloss, allowing it to dry for 2-4 minutes, and then finishing with the moisturizing balm. The ultra-conditioning balm is a key feature, ensuring lips remain moisturized and comfortable.
On a typical day, a single application in the morning is sufficient, with the color still looking fresh by dinner. The lipstick's staying power is particularly impressive during events involving wine and food, where reapplication is often necessary. Even during extended, four-hour parties with food and significant wine consumption, the Maybelline Super Stay 24 Hour Lip Color holds up without needing touch-ups. For full-day wear, from dawn till dusk, only one reapplication after dinner might be needed for a minor touch-up. Maybelline's claim of the lipstick feeling "just-applied" after extensive eating and kissing is substantiated by user experiences, with reports of it holding up exceptionally well through hundreds of cupcake bites, coffee sips, and kisses.
A minor drawback noted by some users is that many shades feature an added shimmer, which may not appeal to those who prefer a matte finish. However, three matte shades have been identified and are detailed in the color reviews.

Color Reviews and Performance
Perpetual Plum
This shade is quite similar to its online representation, though the shimmer is less intense upon application. It emerged as a family favorite, with multiple family members owning it. It's described as a perfect color for accentuating lips subtly.
Keep It Red
A favorite for its vibrant, true red color without any sparkle, this shade is often worn by those featured in style posts. It stands out as a bright, classic red.
Keep Up The Flame
Described as a richer, darker red than "Always Blazing," this shade offers a matte appearance and is considered ideal for fall/winter looks or evening wear. It's a go-to red for some users.
Constant Toast
This color applies more translucently than expected, resulting in a very light pink with a noticeable shimmer, rather than the "ice princess" effect anticipated.
Product Features and Formulation
2-Step Liquid Lipstick System
The Maybelline Super Stay 24 Hour Lip Color is a discoverable 2-step liquid lipstick designed for up to 24 hours of wear. It combines the highly pigmented color of a liquid lipstick with the moisturizing benefits of a lip balm. The product is available in 23 vibrant liquid lipstick colors.
- Step 1: Apply the liquid lipstick color to clean, bare lips.
- Step 2: Lock in moisture and shine by applying the lip balm on top.

Formulation Details
The formulation of both the liquid lipstick and the lip balm is detailed on the outer packaging. The liquid lipstick contains ingredients such as Isododecane for even spread and a weightless finish, Trimethylsiloxysilicate for water resistance, and Nylon-611 for mattifying properties. Propylene Carbonate aids in emulsion stability, while Jojoba seed oil provides conditioning and moisturizing benefits. Sodium hyaluronate contributes to the non-flaking property, helping the lipstick stay put without crumbling.
The lip balm component is formulated with ingredients like Trimethyl Pentaphenyl Trisiloxane, Isostearyl Isostearate, Ozokerite, and Cera Alba (Beeswax), along with Tocopheryl Acetate for antioxidant benefits.
Performance and Wearability
Users report that the Maybelline Super Stay 24 Hour Lip Color truly lives up to its 24-hour wear claim, with some experiencing over 20 hours of wear without needing a touch-up. The color is highly pigmented, does not flake or crumble, and does not settle into lip lines. While the color intensity may slightly decrease over time, it remains in place for the promised duration. Some users find the formula can be drying, emphasizing the importance of using the included lip balm, which is described as very balmy and moisturizing. For individuals with dry or chapped lips, pre-application of lip balm is highly recommended.
The formula is noted as oil-resistant, water-resistant, and transfer-proof. However, some users experience a sticky sensation, where the upper and lower lips may stick together. The color payoff is described as great, with one coat being sufficient for vibrant shades like reds, berries, and pinks, while muted neutral colors might require two swipes for desired intensity.
NEW! MAYBELLINE SUPERSTAY 24HR 2 STEP LIQUID LIPSTICK COFFEE EDITION & LIP SWATCHES | MagdalineJanet
Removal
To effectively remove the Maybelline Super Stay 24 Hour Liquid Lipstick, oil-based makeup removers or micellar water are recommended. The process involves applying the cleansing product liberally, allowing it to sit for a moment, and then gently wiping away the product and lipstick with a damp cotton pad or soft cloth. Repeating the process may be necessary to remove any residue.
Comparison with Maybelline Superstay Matte Ink
When compared to the Maybelline Superstay Matte Ink, the original Super Stay 24 Hour Lip Colour shares similarities in its long-wearing, transfer-proof, and slightly tacky (before balm application) formula. However, there are notable differences:
- Packaging: The Superstay Matte Ink has a square container, while the 24 Hour Lip Colour is longer, thinner, and dual-ended with a color on one end and a balm on the other.
- Applicator: The 24 Hour Lip Colour features a standard doe-foot applicator, found to be easy to use and deposit the correct amount of product.
- Formula Consistency: The Lip Colour can be patchier and less opaque compared to the Matte Ink.
- Balm Component: The 24 Hour Lip Colour is designed to be used with its accompanying balm, which helps with comfort and prevents excessive drying. The Matte Ink is not marketed with a balm, and may remain tacky without it.
- Shade Range: The original Super Stay 24 Hour Lip Colour range was considered lacking in nudes and unique shades, with many options featuring glitter. The Superstay Matte Ink line offers a more diverse and on-trend shade selection, including numerous nudes, brights, and unique colors.
While both products offer excellent staying power and are transfer-proof, the user experience can differ based on the preference for a matte finish versus a system that includes a moisturizing balm, and the availability of desired shades.

The Maybelline Super Stay 24 Hour Lip Color is a product that impresses with its longevity and pigmented color. While some users note minor issues like potential dryness or stickiness, the inclusion of the moisturizing balm and the overall performance make it a highly recommended option for those seeking a lipstick that truly lasts.