Empower your makeup journey with Ulta Beauty's extensive resources. Dive into a world of expert tips, curated buying guides, and interactive quizzes, all crafted by Ulta’s team of esteemed beauty industry experts. Whether you're a seasoned pro or just starting out, Ulta Beauty offers valuable insights and product recommendations for everyone.
Level Up Your Makeup Skills with Confidence
Explore Ulta's makeup resources designed to enhance your skills and boost your confidence. Our comprehensive buying guides provide detailed information to help you achieve various looks, from a glowing summer appearance to mastering the latest colored lash trends. These guides are tailored to help you create flawless looks that express your unique style.
Comprehensive Buying Guides
Our in-depth guides cover a wide spectrum of makeup techniques and trends. Find the essential information needed to create flawless looks that reflect your individual style.
Interactive Quizzes
Take the guesswork out of your makeup routine with our engaging interactive quizzes. Whether you're seeking the perfect foundation match or personalized recommendations for lashes and mascara, these quizzes guide you to discover the ideal products for your specific needs.
Your One-Stop Shop for All Things Makeup
Ulta Beauty offers a vast selection of high-quality makeup essentials and innovative new products from your favorite brands. Discover everything you need to create a look you love. Ulta Beauty is dedicated to being your trusted makeup resource.
Explore Our Makeup Categories
Face
Discover foundations, concealers, blushes, and more to create a flawless base and enhance your natural beauty.
Eyes
Find everything from eyeshadows and eyeliners to mascaras and brow products for stunning eye looks.
Lips
Perfect your pout with a vibrant array of lipsticks, glosses, and liners in every color and finish.
Nails
Keep your nails looking chic with our selection of nail polishes, treatments, and accessories.
Makeup Brushes & Tools
Equip yourself with high-quality brushes and tools for a flawless makeup application every time.
Body Makeup
Even out your skin tone and achieve a flawless finish with our range of body makeup products.
Frequently Asked Questions About Makeup Application
What is the correct order to apply makeup?
The correct order to apply makeup is generally as follows, though it can be flexible depending on your personal preferences:
- Skincare: While not technically makeup, skincare is the foundation for a flawless look. Cleanse, moisturize, and apply sunscreen daily, even without makeup.
- Primer (Optional): Apply a primer to create a smooth canvas and help your makeup last longer. Explore Ulta's selection to find the perfect primer for your skin type.
- Foundation: Find your perfect match using our shade finder tool. Choose a foundation that complements your skin tone and offers the desired coverage, whether it's sheer or full.
- Concealer: Target specific areas like blemishes, dark circles, or hyperpigmentation with a concealer that blends seamlessly.
- Powder (Optional): Set your foundation and concealer with a light dusting of setting powder to control shine and keep your makeup looking fresh.
- Bronzer, Blush, & Highlighter: Add dimension and color to your face with bronzers, blushes, and highlighters available in liquid, cream, and powder formulas. Find your perfect blush shade with our statement blush guide!
- Eyebrows: Frame your face by filling in your eyebrows. Choose from our extensive selection of brow products, including pomades, pencils, and gels, to fill and shape your brows to perfection.
- Eyeshadow & Eyeliner: Unleash your creativity to create a variety of looks, from subtle to dramatic.
- Mascara: Achieve luscious, dramatic lashes by finding your perfect mascara match with Ulta's lash quiz. We offer a variety of mascaras designed to lengthen, volumize, or define your lashes for a show-stopping look.
- Lips: Complete your look with a touch of color on your lips, choosing from lipstick, lip gloss, lip oil, and more.
How to learn to do makeup?
There are numerous ways to learn how to do makeup, ranging from free online resources to professional classes. At Ulta, we offer makeup lessons at select stores. You can also learn from online resources, including Ulta’s buying guides and social media, which are filled with makeup inspiration and tutorials.
Here are some general tips to get started:
- Start with the basics: Learn how to apply foundation, concealer, brows, mascara, and a simple eyeshadow look. Once you're comfortable with these basics, you can experiment with more advanced techniques.
- Practice makes perfect: Don't get discouraged if your makeup doesn't look perfect right away. The more you practice, the better you'll become.
- Invest in good quality makeup brushes: This will make a significant difference in the application and overall look of your makeup.
- Find your inspiration: Look at makeup looks you admire and try to recreate them.
- Most importantly, have fun! Makeup is a way to express yourself and boost your confidence.