The Wet n Wild PhotoFocus Eyeshadow Primer, previously known as the Wet n Wild Take on the Day Eyeshadow Primer, was repackaged and reformulated for Spring 2016 and is now a permanent part of the Wet n Wild Collection. This affordable shadow prep promises a lid brightening effect and to keep eyeshadow color from fading all day.
Formula and Consistency
For some users, the new formula performs slightly differently than its predecessor. While Take On the Day was described as creamier and easier to blend, the Photofocus Eyeshadow Primer retains a creamy consistency but sets to a more satiny matte finish. One reviewer noted that this matte finish occasionally caused pilling when eyeshadow was applied on top.
The primer's texture is described as thick and creamy, with a pale nude color that quickly becomes translucent as it sets. It is said to work for any skin tone, subtly brightening lids and drying quickly.
Performance and Wear
The performance of the Photofocus Eyeshadow Primer can vary depending on the eyeshadow formula used. It generally works best with shadows that do not have a significant amount of shimmer, as it can sometimes dull the finish of shimmery eyeshadows. Pilling was also noted when shimmer shadows were applied over the primer.
Finding the right eyeshadow formula to pair with this primer can be a bit of a hit-or-miss, as it can be temperamental, especially on drier lids. However, for those with oily eyelids, better performance might be expected due to its matte finish.
Despite these nuances, many users report excellent all-day wear. The primer is praised for its ability to lock shadow and liner in place for hours, preventing creasing and fading. Some users have reported getting up to 16 hours of crease-free wear. It is also noted to survive sweat and tears, though it may not withstand significant rubbing or persistent irritation.
Regarding glitter shadows, they may not adhere as nicely to this primer, potentially leading to fallout. One user experienced glitter getting into their eyes when using glitter shadows over the primer.
Application Tips
For optimal results, it is recommended to apply a tiny amount of the Photo Focus eyelid primer, about the size of half a pea, onto the ring finger. Gently smooth the product across the entire eyelid, from corner to corner, extending up toward the eyebrow. Repeat for the other eye and allow the product to dry for a few seconds before applying eyeshadows and eyeliners.
Some users have found that setting the primer with a little loose powder or a light-colored shadow before applying main eyeshadow products can enhance its performance.
Comparison and Value
The Wet n Wild PhotoFocus Eyeshadow Primer is lauded as one of the best drugstore eyeshadow primers available, especially considering its affordable price point of around $5. It is often compared favorably to higher-end primers, with some users even preferring it over a MAC Paint Pot and finding it comparable to Urban Decay Primer Potion in feel, though not always in performance for all users.
Wet n Wild has a long-standing reputation for producing affordable and great-performing cosmetics since 1979, making them a favorite among beauty enthusiasts of all ages. This eye primer is highlighted as a vegan option.
The primer's ability to boost lid brightness and deliver true vivid color without creasing has garnered praise from beauty publications and a significant number of positive reviews on platforms like Amazon and Reddit.
Wet n Wild Photofocus Eyeshadow Primer - Eye Primer Wars - Hooded Eyes (Drugstore Edition)
User Experiences
Many users with oily eyelids have found this primer to be a game-changer, effectively combating creasing and fading that other primers failed to address. Even those who have tried numerous high-end and mid-range primers have expressed pleasant surprise and satisfaction with the performance of this budget-friendly option.
The accessibility of the product in most drugstores adds to its appeal. While some experienced issues with specific eyeshadow finishes like shimmer or glitter, the overall consensus is that the Wet n Wild PhotoFocus Eyeshadow Primer offers exceptional value and reliable performance for its price.