Skin care trends may evolve, but one botanical ingredient that has consistently maintained its relevance is witch hazel. While it has been a familiar name in skincare for a considerable time, it has recently experienced a notable resurgence in popularity. Data from Google Trends indicates a consistent rise in searches for "witch hazel" throughout 2023, with particular interest in questions like "what is witch hazel good for?" and a significant 550 percent increase in searches for "witch hazel for hemorrhoids cure." This renewed interest prompted an exploration into the most effective ways to utilize this versatile ingredient, leading to consultations with two board-certified dermatologists to provide a comprehensive breakdown.

What is Witch Hazel?
For those unfamiliar with this ingredient bearing a somewhat mystical name, Dr. Gabriella Vasile, a board-certified dermatologist, explains that witch hazel originates from the plant Hamamelis virginiana. It contains tannins and has been recognized as a natural remedy for many decades. Importantly, she notes that it is only FDA-approved for topical use.
"Tannins, which are extracted from the plant’s bark, are thought to play a role in the therapeutic effect of witch hazel," Dr. Vasile elaborates. "Tannins act as an astringent, causing contraction of tissue in the outer layers of the skin, thus keeping the internal environment protected. Thus, witch hazel acts more on the skin surface and isn’t absorbed systemically."
Skin Benefits of Witch Hazel
Experts unanimously agree that the skincare benefits derived from this astringent are extensive. Dermatologists have previously highlighted witch hazel as a popular ingredient in toners, citing its ability to tighten pores, reduce acne inflammation, and effectively control the skin's pH and oil balance. However, its utility extends beyond just toning.
Dr. Marisa Garshick, a New York City-based board-certified dermatologist, points out that the anti-inflammatory and antibacterial properties of witch hazel make it beneficial not only for treating acne but also for soothing post-shave irritation and other first aid needs. "Because it is an antiseptic, it can be used to help with the healing of minor cuts and scrapes," Dr. Garshick states. "By helping to soothe the skin and calm inflammation, witch hazel can also be used for bug bites."
Dr. Vasile also notes that while consistent SPF use is crucial, witch hazel can offer a calming effect on sunburns. "The polyphenols and antioxidant properties can help to reduce photo-aging and sunburn by protecting the skin against oxidative stress and inflammation," she explains.

Beyond Skincare: Other Uses for Witch Hazel
The significant search interest observed on Google Trends regarding the use of witch hazel for hemorrhoids and during pregnancy underscores its multifaceted applications. This is largely attributed to its potent anti-inflammatory properties. Both dermatologists concur that applying witch hazel can effectively reduce swelling associated with hemorrhoids. However, Dr. Vasile advises consulting a doctor before using any new treatment during pregnancy.
"Witch hazel constricts the enlarged vessel, reducing swelling and pain associated with hemorrhoids," Dr. Vasile confirms.
Furthermore, Dr. Vasile explains that while not as potent as prescription treatments, witch hazel can also assist with certain scalp conditions. "Its anti-microbial properties can also help to reduce the yeast that leads to dandruff, or seborrheic dermatitis," she notes.
Dr. Garshick adds that the availability of witch hazel in various forms, such as toners, lotions, and wipes, makes it convenient to apply to different areas of the body to achieve desired results and harness its numerous benefits.
Is Witch Hazel Safe for Everyone?
While experts suggest that virtually anyone can benefit from witch hazel, it is advisable to consider your specific skin type. "It is especially important for those with dry or sensitive skin to use an alcohol-free witch hazel product to minimize the potential for dryness or irritation," advises Dr. Garshick.
Dr. Vasile concurs, recommending cautious use as it can be drying over time and potentially lead to sensitivity if overused. She further explains that due to its oil-reducing and degreasing effects, witch hazel tends to be more effective for oily skin types. For individuals with dry skin, Dr. Vasile suggests alternatives like niacinamide, which are beneficial for skin health.
For those wondering about combining witch hazel with other skincare products, Dr. Garshick notes that incorporating ingredients such as hyaluronic acid, glycerin, or aloe vera can provide hydrating and soothing benefits to the skin.
Recommended Witch Hazel Products
T.N. Dickinson's Witch Hazel Astringent
For those seeking a starting point, this product from T.N. Dickinson's is formulated with 100 percent natural witch hazel and is suitable for both facial and body application, according to the brand. It boasts nearly 7,000 Amazon reviews with an average 4.6-star rating, and many verified reviewers have found it to be non-harsh on their skin. It is worth noting that this product contains 14 percent alcohol.
T.N. Dickinson's Witch Hazel Soothing MultiUse Cleansing Cloths
The same brand offers witch hazel in a convenient wipe form, infused with aloe leaf juice. These cleansing cloths are presented as ideal for quick skin refreshes, minor irritations, and soothing skin conditions. With a five-star rating at Target, one reviewer shared, "I keep them in my gym bag to clean my face after hot yoga. It has made a difference and I see less breakouts since using them. They don’t smell nor leave me feeling sticky."
Thayers Original Witch Hazel Facial Toner
This alcohol-free facial toner from Thayers is highly praised by reviewers, accumulating over 115,000 ratings on Amazon. The brand states that this toner aids in maintaining the skin's moisture barrier, balancing skin pH and oil levels, and minimizing pore appearance. A verified reviewer with dry skin noted, "I love this product. I have dry skin and this is very gentle on my face. It removes the remnants of my makeup without stripping all the oils leaving my face with some moisture."
Differin Pore-Minimizing Toner with Witch Hazel
Recognized by dermatologists as a popular over-the-counter brand for acne treatment, Differin's witch hazel toner has garnered nearly 9,000 Amazon ratings. The brand indicates that additional ingredients such as vitamin B, rose hip extract, aloe, and chamomile work to unclog pores while preserving moisture and soothing the skin.
SheaMoisture Skin Rescue Moisturizer
For individuals with dry and sensitive skin who wish to incorporate witch hazel, this rich moisturizer contains the botanical ingredient alongside hemp seed oil and vitamin C, as stated by the brand. Many Target reviewers appreciated its fragrance-free formulation, with one user reporting it as the only product effective for her combination skin: "I have not had any issues with my face since I started using it. Are usually get really dry near my chin and on my forehead and then oily in other places but it has evened my skin and makes it feel amazing!"
Mario Badescu Witch Hazel and Rosewater Facial Toner
This alcohol-free toner from Mario Badescu is infused with rosewater, aiming to reduce fine lines and hyperpigmentation. With over 4,000 Amazon ratings, one verified reviewer found it effective even for hormonal acne: "this is the first product I have found that has actually made a difference. When used regularly, my skin stays clear and my overall complexion has improved greatly. Even those nasty 'once a month' zits have stayed away."
InstaNaturals Vitamin C Toner
Given that dermatologists suggest combining witch hazel with other beneficial ingredients, this spray toner could be a valuable addition to a skincare routine. The brand highlights vitamin C as the primary ingredient, complemented by witch hazel, MSM, and lavender oil to calm irritation and redness, balance oil production, and promote brighter, healthier-looking skin.
How to Make DIY Rose Witch Hazel Toner
Meet Our Experts
- Dr. Marisa Garshick, M.D. FAAD, is a board-certified dermatologist at MDCS Dermatology, serving patients in New York City and Clifton, New Jersey.
- Dr. Gabriella Vasile, D.O.